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Spec Sheet
Includes all sizes for Direct Advantage Magazine, as well as Wraps and Inserts.

Half Page

Document Size: 7.45" x 4.75"

Safe Area: 7.2" x 4.5"

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Full Page & Back Cover

Document Size: 8.25" x 10.375"

Trim size: 8" x 10.125"

Safe Area: 7.5" x 9.5"

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Double Page

Document Size: 16.25" x 10.375"

Trim size: 16" x 10.125"

Safe Area: 15.5" x 9.625"

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Cover

Document Size: 8.25" x 10.375"

Trim size: 8" x 10.125"

Safe Area: 6.25" x 9.5"​​​ (1" banner along right side)

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Wrap

Document Size: 15.5" x 10.375"

Trim size: 15.25" x 10.125"

Safe Area: 14.75" x 9.5"

Leave 1.8" white area starting from top

of document for addressing

Panels:

7.125" wide and 8.125" wide

(after cutting and folding)

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Extra Large Wrap

Document Size: 20.875" x 10.375"

Trim size: 20.625" x 10.125"

Safe Area: 20.125" x 9.625"

Leave 1.8" white area starting from top

of document for addressing

Panels:

6.5" wide and 7.625" wide

(after cutting and folding)

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Postcard Insert

Document Size: 8.25" x 11.53125"

Trim size: 8" x 11.40625"

Safe Area: 7.5" x 10.9136"

​1.25" from trim at top suggested positioning for logo, tagline, or call to action

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Insert Flat

Document Size: 8.875" x 10.375"

Trim size: 8.625" x 10.125"

Safe Area: 7" x 9.625"

​Flag Area: 1.125" wide

(stick out of the magazine)

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QuadFold Menu

Document Size: 16.125" x 11.75"

Trim size: 16"x 11.625"

Safe Area: 15.75" x 11.375"

Flag Area: 1" wide (area for coupons or extra photos) Panels: 5" wide (after

cutting and folding)

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Bifold Menu

Document Size: 16.125" x 11.75"

Trim size: 16" x 11.625"

Safe Area: 14.75" x 11.05"

Flag Area: 1 " wide

(area for coupons or extra photos)

Panels: 7" wide

(after cutting and folding)

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Premium Bifold

Document Size: 15" x 11.625"

Trim size: 14.75" x 11.375"

Safe Area: 14.25" x 10.875"

Panels: 7.125" wide

(after cutting and folding)

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IMPORTANT NOTES

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  • Make sure the document color space and all the elements within are set to CMYK, not RGB

  • Do not include Pantone colors. Convert them to their CMYK equivalent.

  • Avoid using images under 300dpi.

  • Make sure all images are embedded in the document.

  • No text, or important elements, should go out of the "Safe Area" dimensions, though the background should extend to the full document size.

  • Outline, convert to vector, or rasterize all text. Or you can send the font files used in the document to ensure accuracy.

  • Whenever possible, try to keep coupons on the right hand side of the ad design.

  • Save the file as PDF format PDF X-1 a:2001 without printer marks, registration marks, or crop marks.

  • Double check the dimensions prior to sending your file. The dimensions of your finished file should match the "Document Size".

  • Once your design is complete, email the PDF to your designer or caitlin@directadvantagemail.com (If the file is to large to email, try using a free site like dropbox.com to send larger files)

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If you have questions, please contact our 

Art Director (Caitlin Contaras) by emailing caitlin@directadvantagemail.com

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