Helping businesses grow since 2004
Spec Sheet
Includes all sizes for Direct Advantage Magazine, as well as Wraps and Inserts.
Half Page
Document Size: 7.0135" x 4.6"
Safe Area: 6.75" x 4.3"
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Full Page & Back Cover
Document Size: 7.75" x 10.375"
Trim size: 7.5" x 10.125"
Safe Area: 7" x 9.5"
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Double Page
Document Size: 15.25" x 10.375"
Trim size: 15" x 10.125"
Safe Area: 14.5" x 9.625"
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Cover
Document Size: 7.75" x 10.375"
Trim size: 7.5" x 10.125"
Safe Area: 5.8" x 9.5"​​​ (1" banner along right side)
Wrap
Document Size: 14.5" x 10.375"
Trim size: 14.25" x 10.125"
Safe Area: 13.75" x 9.5"
Leave 5.5" x 2" white area for addressing
Panels:
6.625" wide and 8.625" wide
(after cutting and folding)
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Extra Large Wrap
Document Size: 20.875" x 10.375"
Trim size: 20.625" x 10.125"
Safe Area: 20.125" x 9.625"
Leave 5.5" x 2" white area for addressing
Panels:
6.5" wide and 7.625" wide
(after cutting and folding)
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Postcard Insert
Document Size: 7.625" x 11.625"
Trim size: 7.375" x 11.375"
Safe Area: 6.875" x 10.875"
​1.25" from trim at top suggested positioning for logo, tagline, or call to action
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Insert Flat
Document Size: 8.875" x 10.375"
Trim size: 8.625" x 10.125"
Safe Area: 7" x 9.625"
​Flag Area: 1.125" wide
(stick out of the magazine)
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QuadFold Menu
Document Size: 16.125" x 11.5"
Trim size: 16"x 11.375"
Safe Area: 15.75" x 11.125"
Flag Area: 1" wide (area for coupons or extra photos)
Panels: 5" wide (after
cutting and folding)
Bifold Menu
Document Size: 16.125" x 11.5"
Trim size: 16" x 11.375"
Safe Area: 15.75" x 11.125"
Flag Area: 1 " wide
(area for coupons or extra photos)
Panels: 7" wide
(after cutting and folding)
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Premium Bifold
Document Size: 15" x 11.625"
Trim size: 14.75" x 11.375"
Safe Area: 14.25" x 10.875"
Panels: 7.125" wide
(after cutting and folding)
IMPORTANT NOTES
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Make sure the document color space and all the elements within are set to CMYK, not RGB
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Do not include Pantone colors. Convert them to their CMYK equivalent.
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Avoid using images under 300dpi.
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Make sure all images are embedded in the document.
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No text, or important elements, should go out of the "Safe Area" dimensions, though the background should extend to the full document size.
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Outline, convert to vector, or rasterize all text. Or you can send the font files used in the document to ensure accuracy.
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Whenever possible, try to keep coupons on the right hand side of the ad design.
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Save the file as PDF format PDF X-1 a:2001 without printer marks, registration marks, or crop marks.
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Double check the dimensions prior to sending your file. The dimensions of your finished file should match the "Document Size".
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Once your design is complete, email the PDF to your designer or caitlin@directadvantagemail.com (If the file is to large to email, try using a free site like dropbox.com to send larger files)
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If you have questions, please contact our
Art Director (Caitlin Contaras) by emailing caitlin@directadvantagemail.com
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