Direct mail requires 21% less cognitive effort to process than email!
In this day and age, our lives are full of rushing around and keeping busy – people don’t want to spend extra mental energy in any area! Most of us go through our emails quickly, making instant decisions to delete or keep emails, and many marketing emails are not even opened before being deleted. That’s where direct mail comes in. When someone receives a piece of mail that they can hold in their hand, they can see info about YOUR business without having to open an email and read through to see what you want them to take away from it. With direct mail, customers can see at a glance what you are marketing and spend less mental energy to do so!